Zurich-based AI and data-driven customer intelligence company Delta Labs has raised €4.4 million in a seed funding round led by Cusp Capital.
- Established in 2021 by Dr. Cindy Candrian and Dr. Anne Scherer, Delta Labs develops Elaiia, an Artificial Customer Intelligence platform that simulates customer behavior. The platform generates synthetic populations, or AI twins, that mirror real-world audiences using large-scale behavioral, survey, and transaction data.
- Companies can run simulations to predict how different customer segments will respond to product, pricing, messaging, and strategy decisions. Elaiia can operate with pre-built global population models or be calibrated with a company’s first-party data, allowing predictions to reflect specific customer segments.
- In validation tests, the platform’s results aligned with human study outcomes up to 95%, enabling faster and more data-driven decision-making without relying solely on surveys or focus groups.
Details of the deal
- Led by Cusp Capital, a German firm headquartered in Essen that focuses on fast-growing technology and software startups across Europe, and with support from Auxxo Female Catalyst Fund, Delta Labs closed its seed round.
- Delta Labs will use the €4.4 million seed funding to expand its team and enhance Elaiia, its AI-driven platform for simulating customer behavior. The funding will support further development of the technology, enabling companies to model customer responses to product, pricing, and strategic decisions using real and company-specific data.
