Tartu-based queue management startup Qminder, which improves in-store customer experience and drives sales, has raised €3 million in seed funding. The investment was led by Practica Capital, with participation from Metaplanet and BADideas.fund, to advance its platform development.
- Founded in 2011 by Rauno Rüngas and Siim Raud, Qminder develops a queue management platform that streamlines in-person customer service by automating key touchpoints from welcome to service.
- The software’s automated check-ins, notifications, and queue tracking enable staff to deliver personalized care while ensuring a smooth, efficient experience that meets today’s customer expectations in retail, healthcare, and government services.
- Qminder’s Service Intelligence technology offers real-time insights and detailed reporting, helping managers monitor and improve wait times, service efficiency, and overall operations.
- The startup serves around 500 clients, including leading brands like Hertz, American Express, and Delta.
Details of the deal
- The seed funding round was led by Practica Capital, a Lithuanian early-stage VC supporting Baltic founders, with over €130 million in assets under management. In February, the firm closed a new €80 million fund to continue investing in early-stage tech startups across Lithuania, Latvia, and Estonia.
"This new funding is all about fueling platform innovation and helping them bring smart customer service to even more sectors. With their passionate team and customer-first approach, Qminder’s ROI speaks for itself, with positive reviews from top banks and luxury brands," Practica Capital's team, commented on LinkedIn.
- The investment also received support from Metaplanet, an evergreen VC firm that invests in early-stage, deep-tech ventures, as well as BADideas.fund and various angel investors from Toggl, Veriff, Pipedrive, Wise, and Twilio.
- Qminder plans to use the €3 million in seed funding to accelerate platform development, expand its customer base, and enhance Service Intelligence capabilities, while also growing its team.
“Previously, innovative front-line clerks, receptionists, and store managers implemented Qminder to manage individual waiting rooms and chaotic shop floors. Now, we are seeing VP-level decision-makers, customer experience consultancies, and analysts come to us to prevent such problems and make in-person service measurable from the start and at scale,” Explains Rauno Rüngas, CEO of Qminder.
