Zagreb-based startup Hypefy has raised $1.75 million in a seed funding round led by Interactive Venture Partners. The investment will help the company expand its workforce and develop its platform for enhancing influencer marketing for B2C brands.
- Founded in 2021 by Filip Špiranec, Davor Šibenik, and Stjepan Zelić, Hypefy provides an AI-driven platform that streamlines and automates influencer marketing campaigns for B2C brands.
- The platform eliminates the need for manual tasks such as profile research, contract management, and content oversight, enabling brands to find and collaborate with influencers while achieving consistent results and optimizing ROI.
- Hypefy serves over 80 clients, including notable international brands such as NIVEA, Doritos, PHILIPS, Glovo, and Schwarzkopf.
Details of the deal
- The seed round was led by Interactive Venture Partners, a venture capital firm that supports CEE startups with a focus on the Hungarian market. Last year, the firm launched a €50 million investment fund to support CEE entrepreneurs.
"Hypefy’s innovative AI platform is set to transform the influencer marketing industry by making campaigns more authentic, efficient, and data-driven. We are proud to support their mission to revolutionize how brands connect with audiences and unlock new growth opportunities," Interactive Venture Partners's team, commented on LinkedIn.
- The round also saw participation from Budapest-based VC Euroventures, Oktogon Ventures, and Zagreb-based investment firm InterCapital.
- The startup will use the funds to focus on growing its team, accelerating the development of its AI platform, and expanding into the US and other European markets.
