Paris-based AI-commerce startup Dialog, which offers an AI shopping assistant for e-commerce sites, has raised $4.4 million dollars in a seed round led by Galion.exe, with participation from Weaving Group and Kima Ventures.
- Founded in 2023 by Antoine Grimal and Louis Pinsard, Dialog is an AI-commerce startup that provides an intelligent layer for e-commerce sites, helping shoppers navigate products and make purchasing decisions in real time.
- Its system is trained on each brand’s catalog, inventory, and support content, enabling it to answer questions, compare items, and guide users through the buying process on both product and category pages.
- According to the startup, Dialog is trusted by 300+ brands, including Oh My Cream!, DELSEY PARIS, and MG Motor France, and has powered over one million conversations and 300,000 add-to-carts.
- The platform also gathers insights from customer interactions, identifying recurring questions, content gaps, and obstacles in the buying journey. Brands can manage the AI’s tone, restrictions, and behavior through built-in controls, ensuring accurate and consistent responses across their sites.
Details of the deal
- Dialog’s seed round was led by Galion.exe, with additional participation from Kima Ventures, Weaving Group, and a strong group of angel investors from leading tech and commerce companies including Criteo, Hugging Face, Decathlon, and AB Tasty.
- The firm will use the funding to advance its product, strengthen its AI agent, and grow its engineering and commercial teams to support more brands. It will also invest in developing AI-to-AI commerce so its agents can interact directly with platforms like ChatGPT, Perplexity, and Gemini.
