Sweden- and Singapore-based Miracly, which develops an AI-powered platform to help businesses improve their visibility across AI search engines, has secured €1.8 million in a pre-seed funding round led by Beenext Ventures and Lotus.
- Developed by The Wild Ventures, the company behind Scandinavian home decor brand Wild Palace, Miracly combines generative engine optimisation (GEO), marketing analytics and automated execution to help businesses improve their visibility across AI search and answer engines.
- The platform includes an AI marketing agent that provides recommendations across GEO, social media, public relations and performance marketing. It also offers a tool that identifies potential sales opportunities in customer service conversations, support tickets and social media messages.
- Before its public launch, the company attracted customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix, without spending on marketing.
Details of the deal
- The round also saw participation from a Swedish family office and existing investors, including Stefan Lindeberg, founder of Creandum; Alex Bouaziz, co-founder and CEO of Deel; Thomas Ekman, founder of 6GAI; Hedda Baverud Olsson, founder and CEO of Lassie; and Parham Benisi, partner at Pophouse.
- With the fresh capital, Miracly plans to further develop its platform as businesses adapt their marketing strategies to the growing role of AI-powered search and answer engines.
