Hungarian VC firm PortfoLion Capital Partners has acquired a 40% stake in the Polish e-commerce platform 4FIZJO. However, the financial details of the transaction have not been disclosed, as Vestbee was informed. This investment is intended to fuel 4FIZJO's growth and expansion in the regional sports and leisure products market.
- Founded in 2017 by Mateusz Oniśk and Adam Grybalow, 4FIZJO is an e-commerce platform offering high-quality sports, fitness, and physiotherapy products.
- Operating across six European markets, including Poland, Romania, and Hungary, the company ships over 100,000 orders monthly and manages a storage capacity of 14,000 sqm.
- 4FIZJO’s diverse product range is split between 60% fitness products and 40% medical supplies. Their offerings include acupressure mats, rehabilitation tapes, massage guns, and outdoor equipment such as SUP boards and jacuzzis.
- According to the startup, 4FIZJO will close in 2024 with revenue exceeding 150 million PLN (nearly EUR 35 million) and expects to ship over 1 million orders by year-end.
Details of PortfoLion Capital Partners
- PortfoLion Capital Partners, a Budapest-based venture capital and private equity arm of OTP Bank, made the acquisition. The firm manages €440 million in assets and supports startups across various sectors in the CEE region.
“We are thrilled to partner with 4FIZJO, a company with exceptional growth potential and a commitment to delivering quality. This investment reflects our confidence in the growing physiotherapy/sports market and the company's ability to deliver exceptional value to its customers,” Claims Zsolt Mihály, Principal at PortfoLion Capital Partners.
Details of the acquisition
- This acquisition will help 4FIZJO accelerate its international expansion, particularly in Hungary, Romania, and Bulgaria, with PortfoLion’s strategic guidance and financial support. It will also optimize operations and logistics, enabling the startup to scale more efficiently and meet growing European demand.
“Our partnership with PortfoLion is not just about capital—it’s about expertise, shared vision, and the strategic guidance needed to bring our brand closer to customers across Europe,” co-founder, Adam Grybalow, commented in a press release.
