Tallinn-based influencer marketing startup Modash has acquired Promoty, known for its CRM tools. This acquisition aims to enhance workflow tools and accelerate e-commerce growth, as Vestbee was told.
About Promoty
- Founded in 2017 by Aleks Koha and Leonardo Romanello, Promoty develops an all-in-one influencer tool that helps brands find the right creators, manage influencers, and monitor content.
- The company has gained significant traction in the Nordics, Baltics, and Benelux, with notable clients such as Lyko, Freeletics, and Alibaba.
About Modash
- Founded in 2018 by Avery Schrader, Modash develops a platform that helps brands find, analyze, and manage influencer partnerships.
- The platform offers tools for measuring campaign performance, managing payments, product gifting, and content, enabling brands to build impactful influencer programs.
- In October 2024, the startup secured a $12 million Series A funding round led by henQ, with plans to expand its workforce, particularly in North America, to better serve its clients in the region.
Details of the deal and the acquisition
- The acquisition of Promoty aims to enhance Modash’s platform by integrating CRM tools and streamlining creator partnership management for e-commerce brands.
- Additionally, this acquisition will strengthen Modash's presence in Europe, particularly in the Nordics and Baltics, and support its continued growth in North America.
“After 7 years of supporting the region’s best brands, we're happy to see the hard work of the Promoty team start to go global. Modash is the perfect partner. Together I think it's safe to say Europe has a new #1 in the influencer partnerships space," Former CEO and co-founder of Promoty, Aleks Koha, commented in a statement..
