Milan-based startup IdentifAI, which ensures authenticity and transparency in the realm of generative AI, has secured €2.2 million in a seed funding round led by United Ventures. This investment will help advance their mission to combat the growing threat of deepfakes.
- Founded in 2024 by Marco Ramilli and Marco Castaldo, IdentifAI leverages AI technology to detect and expose AI-generated content, aiming to combat the growing threat of deepfakes and other manipulated media.
- The platform examines images, videos, and audio, helping individuals, organizations, and platforms easily distinguish between real and fake content, guarding against misinformation and the distortion of public perception. The startup's technology has broad applications across various sectors, including media, government, and financial services.
Details of the deal
- The current funding was provided by United Ventures, a Milan-based venture capital firm renowned for backing startups that seek to transform industries through technology. United Ventures' portfolio consists of 25 startups, including notable names such as Moneyfarm, FaceIT, Fiscozen, and Musixmatch.
"We’re thrilled to partner with Marco Ramilli and Marco Castaldo and their exceptional team at IdentifAI on their mission to empower individuals and organizations to distinguish between human and AI-generated content, promoting transparency and informed decision-making," United Ventures's team, commented in a press release.
- The capital raised will advance the startup's mission to tackle the increasing threat of deepfakes. It will also support the development of their generative models, which are designed to differentiate between genuine and artificial content, often created by adversarial AI.
