Paris-based fashiontech startup FAUME, which powers sustainable resale programs for fashion brands, has secured €8 million in funding to expand into Italy and the UK. The round was backed by Amundi Private Equity Transition Juste, Daphni, and Bpifrance.
- Founded in 2019 by Aymeric Déchin, Lucas Patricot, Nicolas Viant, and Jocelyn Kerbouc'h, FAUME develops a resale technology platform that enables fashion and luxury brands to launch and scale profitable, sustainable secondhand programs.
- FAUME’s end-to-end solution combines advanced technology, logistics, and AI to manage every step of the resale process, from product trade-ins and dynamic pricing to catalog management and international logistics.
- Brands can fully integrate FAUME’s white-labeled platform into both their digital and physical retail environments, providing seamless customer experiences, deeper engagement, and increased revenue, all while reducing their environmental impact.
“Our solution, already adopted by more than 45 leading brands, proves that building a resale model is not only possible and valuable, but also drives long-term performance,” claims Aymeric Déchin, CEO and co-founder of Faume.
- Trusted by over 40 leading brands, including Sandro, Lacoste, Isabel Marant, ba&sh, Aigle, G-Star, and AMI, FAUME currently supports operations across Europe. The platform has facilitated more than 5 million unique product transactions, with over 700 trade-in locations and a presence in more than 30 countries.
Details of the deal
- The investment was led by Paris-based Amundi Private Equity Transition Juste, with support from Daphni, a Paris-based venture capital firm that invests in user-oriented startups with European roots and global ambitions, and Bpifrance, via its Digital Venture fund.
- FAUME will use the funding to expand into the UK and Italy, strengthen its sales and tech teams, and launch its Dynamic Pricing AI by 2025 to offer more competitive resale prices. The goal is to support 150 brands in the next four years.
