London-based Electric Sheep, which develops AI-driven solutions for the VFX industry, has received a £500,000 Innovate UK Smart Grant to support the development of Spotlight V3, a rotoscoping tool set to launch this year, as Vestbee was told.
- Founded in 2022 by Jake Laver, Gary Palmer, and Richie Murray, Electric Sheep leverages AI to optimize post-production tasks in the VFX industry, enhancing speed, scale, and security in film and TV workflows.
- As the startup reports, its flagship product, Spotlight, automates rotoscoping, cutting processing time from eight hours to just 15 minutes. By combining AI with cloud technology, Spotlight boosts efficiency, reduces costs by up to 70%, and ensures pixel-perfect precision, freeing artists to focus on creativity.
"We're so pleased the UK government shares our vision for innovation in the creative industry. Rotoscoping is one of many time consuming and repetitive tasks faced by artists that gets in the way of creativity. We're focusing on the tedious parts of the job, so artists can focus on telling spectacular stories," claims Richie Murray, co-founder of Electric Sheep.
- The grant came from Innovate UK, the government’s innovation agency, which supports UK companies by helping them develop and commercialize new products, processes, and services.
- Electric Sheep is developing Spotlight V3 with the £500,000 grant. This will be its most advanced and fastest rotoscoping tool yet. Set to launch this year, V3 aims to improve the video segmentation process for VFX and beyond.
