Krakow-based martech startup Digital First AI has raised €3.5 million led by 4growth VC, with participation from Plug&Play Tech Center, Sher Ventures, and Hub71. The investment will improve the startup’s AI-powered platform and expand its global presence.
- Founded in 2021 by Grzegorz Gracz, Michal Tokarski, and Rafał Tromczyński, Digital First AI creates marketing software that leverages AI to optimize plans and produce advertising materials, saving time and maximizing budgets. The company has offices in Poland, the UAE, and the USA.
- The DF.AI platform, known as the AI Copilot for Marketing Strategy, enables users to upload company data in any format. It simplifies strategy creation, from managing workspaces and visuals to crafting copy and content. It also streamlines funnel management and tactics and supports the large-scale production of digital marketing assets.
Details of the deal
- The new funding round was led by 4growth VC, a Warsaw-based investment management firm specializing in tech startups. 4growth VC's portfolio includes seven startups, such as Wealthon, Cashy, Laven, and FindAir.
- The investment also saw participation from Plug and Play Tech Center, Sher Ventures Inc, Hub71, the owners of McCANN Poland, Wojciech Borowski and Krzysztof Kawa, and business angel Maciej Zawadzinski.
- With the fresh capital raised, Digital First AI plans to improve its AI-powered platform for automating online marketing strategies, boost its international presence, and support the deployment of its solutions for large enterprises and corporations.
