Vienna-based ContextSDK, which uses real-world user context and machine learning to deliver timely, personalized notifications and content, has secured $4 million in a seed round led by Speedinvest, with participation from First Momentum Ventures and Heracles Capital. The capital raised will enable ContextSDK to increase the number of mobile events processed to over 40 billion.
- Founded in 2023 by Dieter Rappold and Felix Krause, ContextSDK uses advanced-edge AI to analyze over 200 real-time smartphone signals.
- ContextSDK's solution allows apps to adapt to users' real-world contexts without intrusive data collection, ensuring privacy while providing valuable insights. This enables product owners and CMOs to optimize user experiences throughout the customer journey continuously.
“We believe the future of mobile apps lies in their ability to adapt to the real-world contexts of users. We are leading this transformation and delivering on our vision of establishing real-world context as the new gold standard in mobile app engagement to build better apps that users will love," Co-founder and CPO of ContextSDK, Felix Krause, commented.
- The startup's platform consists of three main products: Context Insights, Context Decision, and Context Push, each of which addresses a distinct component of mobile app engagement, ranging from analytics and measurement to in-app decisions and push notifications.
Details of the deal
- The seed round was led by Speedinvest, a Vienna-based venture capital firm that manages over €1 billion in assets. Speedinvest operates in several European countries, including Germany, the UK, France, and Austria.
"ContextSDK is addressing a critical gap in the mobile app ecosystem. Their technology provides a much-needed solution for apps to deliver personalized experiences without compromising user privacy. We are excited to partner with Dieter, Felix, and the entire ContextSDK team as they continue to innovate and lead in this space," Partner at Speedinvest, Markus Lang, stated.
- The investment in ContextSDK also received backing from First Momentum Ventures, a venture capital firm focused on Pre-Seed B2B, Industrial Tech, and Deep Tech startups with investment sizes ranging from €200,000 to € 1 million, as well as US-based VC Heracles Capital.
- With the raised capital, ContextSDK plans to launch its platform in the US and aims to process over 40 billion events for its machine-learning models by 2025.
