London-based foodtech startup Citizens of Soil, which produces premium, regenerative extra virgin olive oils while supporting female farmers and promoting sustainability, has raised £1.8 million in a seed funding round led by FIGR Ventures.
- Established in 2020 by Sarah Vachon and Michael Vachon, Citizens of Soil produces extra virgin olive oils sourced from female farmers across the Mediterranean who practice regenerative agriculture.
- The firm offers sustainable, flavorful, and nutritious oils delivered directly to consumers' doors through a subscription service. Their oils come in reusable bottles with refill pouches, reducing waste while supporting small-scale farmers and promoting transparency in the olive oil industry.
Details of the deal
- The funding round came from FIGR Ventures, a family office fund that invests in early-stage, mission-driven businesses focused on creating environmentally and socially responsible consumer goods.
- The £1.8 million funding will help Citizens of Soil launch new products, grow its leadership team, and invest in marketing to boost brand awareness and expand its reach.
"I'm so proud of our team in helping us to build something so special and exciting that has the power to transform farming communities, disrupt a overly commoditised category, and above all else, tastes absolutely amazing," co-founder of Citizens of Soil, Michael Vachon, commented.
