Croatia-based influencer marketing startup Hypefy AI has secured $7.2 million in a Series A round led by AYMO Ventures. The round also saw participation from existing backers Interactive Venture Partners, Oktogon Ventures, and Euroventures. The raise follows the company's $1.75 million seed round announced in 2025.
- Founded in 2021, Hypefy AI develops an AI-powered platform that automates the execution of influencer marketing campaigns, from creator discovery and outreach to contracting, content review, reporting, and payments. The platform is designed to eliminate manual workflows and help brands launch campaigns across multiple markets more efficiently while maintaining control over strategy, budgets, and approvals.
- Since its seed round, the company has expanded from serving more than 80 brands to supporting thousands of campaigns across 43 countries, generating over 700 million impressions. Its customers include NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald's, Samsung, Glovo, and Schwarzkopf.
- The fresh capital will be used to further develop Hypefy AI's platform, grow its team, and accelerate expansion across Europe, the US, and other international markets.
