Helsinki-based startup Cambri, which develops a platform that provides advanced consumer insights and concept testing using cutting-edge market research methods and technology, has raised €8 million in a funding round to scale its AI-powered insights platform.
- Founded in 2018 by Dani Kamras and Dr. Heli Holttinen, Cambri develops an AI-powered consumer insights and innovation platform used by major food and beverage brands like Carlsberg, Coca-Cola, and Nestlé. Its proprietary AI engine predicts product success and provides actionable insights to enhance offerings before launch.
- Cambri’s models achieve 2-3 times the accuracy of traditional methods, enabling clients to reach over 80% prediction accuracy for product launches. This precision has driven Cambri's remarkable 146% year-over-year ARR growth.
Details of the deal
- The recent funding round included participation from Octopus Ventures, a London-based venture capital firm that specializes in supporting European startups across various industries, including health tech, climate solutions, biotechnology, fintech, deep tech, consumer goods, and B2B software, as well as New York-based VC S4S Ventures.
"We’re really excited about Cambri’s potential to drive significant efficiency gains and successful product launches for a wide range of businesses. We’re looking forward to seeing what they do next," Investor at Octopus Ventures, Constanza Diaz, stated.
- Existing investors The 98, OpenOcean, and Spintop Ventures also joined the round.
“The new funding from these two experienced investors underscores the dramatic value our proprietary AI models drive for our customers, and will significantly support our expansion," CEO of Cambri, Ben Harknett, commented.
- Cambri will use the €8 million in funding to scale its operations and enhance its AI-powered insights platform, addressing the significant demand in the market research industry and improving product launch success for its clients.
