Vilnius-based mobile banking app Bourgeois Bohème, which provides payment solutions and lifestyle services, has raised €6.5 million to support its expansion plans and further growth.
- Founded in 2018 by Hugo Gomez and Gregor Anton Piëch, Bourgeois Bohème develops a mobile banking app designed for the new generation of wealth. The platform is accessible in the EEA, UK, and Switzerland, encompassing 26% of the global HNWI population.
- The startup employs a team of 15 and enables unlimited wire transfers, card transactions, and asset management for Ultra High-Net-Worth families, meeting the growing demand for efficient cash flow management. Operating under EEA and UK EMI licenses and approved by Mastercard, Bourgeois Bohème uses advanced AI and proprietary databases to ensure transaction security.
- BoBo offers a variety of benefits and services with its premium metal or solid 18k gold cards, including travel, personal assistance, event organization, networking, dining, private events, shopping, and accommodations. Members also receive 24/7 lifestyle assistance and a dedicated relationship manager from TENco, a Swiss-based luxury club. The available perks vary depending on the membership package Debutant, Star, or Legend.
Details of the deal
- The funding round was led by Graphit Lifestyle, an Austrian venture capital firm that invests in early-stage startups across various sectors, including lifestyle, beauty, fashion, sustainable packaging technology, finance, hospitality, food, and automotive
- BoBo aims to expand its business across Europe by targeting family offices, yacht companies, private clubs, and concierge services in the Netherlands. Additionally, the company plans to enter new markets in the UAE, Brazil, Mexico, and the US, and will develop an administrative panel for managing third-party transactions while expanding its services to the MENA region.
"A heartfelt thank you to Graphit Lifestyle GmbH for your continuous support and belief in our vision. We are excited for what the future holds and look forward to achieving even greater success together," Bourgeois Bohème's team, commented on LinkedIn.
