Dublin's market research platform, Bounce Insights, which provides real-time, actionable consumer insights for faster, cost-effective decisions, has raised a $4.5 million funding round led by ACT Venture Capital, with support from Irrus Investments, Enterprise Ireland, and the Digital Irish Venture Fund.
- Founded in 2022 by Rónán Dowling-Cullen, Charlie Butler, Brandon Dooley, Josh Stafford, and Brian O’Mahony, Bounce Insights is a market research platform that combines proprietary data, generative AI, and expert in-house researchers. The platform powers 90% of the market research process, according to the company.
- Bounce Insights claims its technology delivers real-time, actionable consumer insights, enabling businesses to make data-driven decisions 7 times faster and 40% more cost-effectively than traditional methods. The platform specializes in areas like brand tracking, advertising testing, and new product development.
- With a team of 25 and access to over 100 million respondents across 200+ markets, Bounce Insights serves notable clients across Europe and North America, including Coca-Cola, Diageo, Mondelez, Unilever, Pernod Ricard, Clorox, Tesco, and Marks & Spencer.
Details of the deal
- The round was led by ACT Venture Capital, a Dublin-based venture capital firm that has invested in over 120 companies, exited from 79, and raised €600 million across various funds.
“Marketing decisions are investment decisions, the best of which are made from a mix of quantitative and qualitative data; Bounce’s AI infused platform gives global household-name brands access to consumer insights with unrivalled agility and accuracy," Explains Mairéad Roche, from ACT Venture Capital.
- The funding round was also supported by Irrus Investments, Irish governmental agency Enterprise Ireland, New York-based VC the Digital Irish Venture Fund, and industry veteran Ian Kiernan, founder of MRops, Inc.
- Bounce Insights will use the funds to accelerate its US expansion, open a New York office, and triple its global headcount by the end of 2026.
“This funding is fuel that will allow us to continue to ship new product fast, expand our offering for clients and grow the team to execute on a massive opportunity. We are raring to go, it’s going to be an exciting few years," co-founder and Co-CEO, Rónán Dowling-Cullen, commented.
