Prague-based brand management solution Behavio has secured €2.25 million in late-seed funding backed by Airbridge Equity Partners, as Vestbee was informed. With the new capital, Behavio aims to enhance its product by integrating advanced AI features and expanding its operations into the US and EU markets.
- Behavio was founded in 2022 and 2023 by five high school classmates and experts from the marketing sector. The startup develops a brand tracking and ad testing tool that monitors brands and ads across 13 countries. It offers dashboards that provide insights into specific ads and brand health, employing advanced behavioral research methods.
- Behavio is trusted by over 400 consumer brands and agencies, including global icons like T-Mobile, Footshop, Bonami, Flashscore, and LEGO.
- Since its inception, Behavio has raised €3.5 million from several investors, including ex-Emplifi Nik Pantovic and Airbridge Equity Partners, Presto Ventures, and J&T Ventures.
Details of the funding
- The investment was led by Amsterdam-based Airbridge Equity Partners, a venture capital firm that invests in European tech startups. Its ticket size ranges from €1 million to €5 million.
“Our investment in Behavio isn’t just a financial decision, but a belief in their vision to reshape the advertising landscape by making it more effective and actionable. We’ve heard from many customers that they love Behavio for being accurate, fast, easy to integrate, and providing really actionable insight, all at a very appealing price point,” Partner at Airbridge Equity Partners, Rick van Boekel, commented.
- With the funding, Behavio intends to improve its platform by incorporating artificial intelligence to deliver more accurate statistics on ad attentiveness. Furthermore, the company will use the investment for its expansion into the EU and US markets.
