UK-based corporate gifting platform Go Swag has raised $5 million in a funding round led by Mercia Ventures, with participation from Techstart Ventures and strategic angel investors, bringing its total funding to $6.2 million, as Vestbee was informed.
- Founded in 2019 by Conor McKenna and Ben Jackson, Go Swag develops a corporate gifting platform that enables companies to design, manage and distribute branded gifts at scale. It combines AI-driven product curation through its recommendation engine Sonny™ with an end-to-end operational system covering sourcing, warehousing, customs, fulfilment and global delivery.
- The platform also uses Claim Pages™ to collect recipient details such as addresses and sizes directly from end users, reducing administrative work by up to 96% and improving fulfilment accuracy.
- Go Swag works with more than 1,000 organisations, including Meta, Apple, Netflix, ElevenLabs and n8n, and has recorded five consecutive years of triple-digit growth, with a 112% compound annual growth rate.
- It operates with a 30-person team in Glasgow and uses warehousing infrastructure across the UK, the Netherlands and the United States to support international distribution and real-time order visibility.
Details of the deal
- The fresh capital will enable the firm to accelerate its expansion into the United States, grow its team, and further develop its AI-powered corporate gifting platform to enhance automation, global logistics, and personalised brand experiences at scale.
“We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we're replacing it with smart AI-assisted curation and a better gifting process to match," explains Conor McKenna, CEO and co-founder of Go Swag.
