French customer intelligence startup Actionable has raised $10 million in a funding round led by Hi Inov, with participation from existing investor Axeleo Capital.
- Founded in 2024 by Nicolas Rieul and Nans Thomas, Actionable helps large enterprises anticipate customer behavior by combining transactional, CRM, web analytics, and operational data.
- Its platform can predict customer churn, satisfaction, complaint risk, and repeat purchases, while identifying the factors driving those outcomes.
- Rather than relying primarily on surveys or historical transaction data, the company builds customer journey models tailored to each business and incorporates operational factors that can influence the customer experience. These can include delivery times in e-commerce, delays in transport, or waiting and order preparation times in retail.
- Actionable currently serves companies across retail, financial services, insurance, transport, energy, telecommunications, and automotive. Its customers include Carrefour, SNCF, Engie, and Edenred, and its platform covers the journeys of more than 117 million consumers.
- The company has also launched Actionable Intelligence, an AI agent designed to analyze customer data while preserving the business context attached to it.
Details of the deal
- The new funding will support product, engineering, and sales hiring, as well as international expansion through reseller partnerships and the company’s US market entry.
