Paris-based DinMo, which assists marketing teams in activating and managing customer data from the cloud, has secured €5 million to launch and expand its AI-powered composable customer data platform.
- Established in 2022 by Oussama Ghanmi, DinMo develops a customer data activation platform that enables marketing teams to securely access, manage, and sync cloud data for personalized customer experiences while eliminating data duplication through seamless integration with existing cloud data environments.
- DinMo features an Intelligence module that predicts customer behaviors and provides timely product recommendations, enhancing customer experiences and lifetime value (LTV). As businesses expand, they can utilize DinMo's modular capabilities to create a robust composable CDP built on their data warehouse.
"We're on a mission to create a new standard for the Customer Data Platform industry by leveraging companies' existing cloud data warehouses and enhancing them with AI-powered predictive analytics," Founder and CEO at DinMo, Oussama Ghanmi, stated.
- The startup has a team of 18 and has partnered with major cloud data platforms like Google Cloud and Snowflake. DinMo also serves prominent European mid-market D2C companies across various sectors, including Galeries Lafayette, Interflora, Manor, and Ankorstore.
Details of the deal
- The investment was led by 468 Capital, a Berlin-based venture capital firm that supports founders with global ambition. São Paulo-based Big Bets is a venture capital firm that invests exclusively in software-intensive companies transitioning from traditional industries to digital solutions.
"A complete customer understanding is critical for all companies striving to excel in the digital era. Traditionally, this level of insight was only accessible to large enterprises with complex data engineering teams capable of fully harnessing customer data," Early-stage investor at 468 Capital, Diogo Cunha, commented.
- Existing investors include Seedcamp, a European seed fund that invests early in technology-driven startups led by exceptional founders addressing global challenges, along with Motier Ventures and Financière Saint James.
- The new funding round will allow DinMo to expand its team by hiring seven members by the end of H1 2025 and to open a new office in London, with plans for further growth across Europe and into the US market.
- Additionally, the round will accelerate product development in AI and machine learning, allowing companies to utilize customer data analytics and personalization at scale. This investment will help transform the company from a data activation tool into a fully AI-powered composable CDP.
