Stuttgart-based startup Sereact has announced that fashion and lifestyle e-commerce company Zalando has joined its ongoing Series B funding round as a strategic investor, bringing the round's total to $116 million and the company's total funding raised to more than $145 million.
- Founded in 2021 by Ralf Gulde and Marc Tuscher, Sereact develops AI software for industrial robots used in warehouse and manufacturing operations.
- Its core platform, Cortex, enables robots to interpret visual data, understand their surroundings and perform tasks such as picking, sorting, inspection and returns processing across different robotic systems. Unlike traditional automation based on fixed programming, Cortex uses computer vision and AI models to adapt to changing conditions and handle unfamiliar items.
- The latest versions of Cortex can evaluate multiple possible actions before execution, using learned models of physical behaviour to select the most suitable movement. The system is continuously improved through data collected from robots operating in real production environments.
- Sereact says its technology is deployed across more than 200 systems in Europe, with over one billion production picks completed. Its customers include Active Ants, Austrian Post, BMW, bol., Daimler Truck, DeltiLog, Mercedes-Benz, Monta, MS Direct, PepsiCo and Rohlik Group.
Details of the deal
- Zalando joins a Series B round initially led by Headline in April 2026, with participation from Bullhound Capital, Daphni, Felix Capital and returning investors Air Street Capital, Creandum and Point Nine.
- The funding will support the further development of its robotics AI platform, the expansion of its product portfolio and international growth, particularly in North America.
