Warsaw-based startup Demoboost, which builds a platform for B2B software companies to create scalable, data-rich product demos, raised €2.8 million in funding. The round was co-led by Digital Ocean Ventures and Rafał Brzoska’s family office RIO, with participation from B-Value, as Vestbee was informed.
- Established in 2019 by Anna Decroix, Igor Zesiuk, and Kamil Smuga, Demoboost develops a platform that automates and scales product demos for B2B technology companies. The platform enables sales, presales, marketing, customer success, and channel teams to create interactive product demos, including guided tours, videos, live sandboxes, and mobile experiences, without building each demo manually.
- The software captures how buyers interact with demos, generating behavioral and intent data to help companies identify promising leads, understand engagement, and improve conversion rates. It integrates with sales and marketing applications such as Salesforce, HubSpot, Slack, Google Analytics, Mailchimp, Segment, and LinkedIn Ads, supporting the full demo lifecycle from initial inquiry to onboarding.
- By automating demo creation, delivery, and tracking, Demoboost reduces preparation time and resource effort while allowing teams to provide consistent, personalized experiences for prospects and customers. Its platform is used by global B2B tech companies including Celonis, Bosch, Spryker, Boost.ai, AMCS, GuideCX, XTM, and Paytes.
“As pioneers of the demo automation category, we’ve helped solve one of the hardest problems in B2B sales: creating and personalising demos at scale. What used to take weeks, then hours, now takes minutes with AI. This funding will help us build the demo-powered revenue intelligence platform of the future, giving B2B teams the tools to understand how customers buy and refine the journey with demo data as a core signal for decision-making," claims Anna Decroix, CEO and co-founder of Demoboost.
Details of the deal
- Demoboost plans to expand its team across engineering, sales, marketing, and customer success, enhance AI-powered demo creation, enable personalization at scale, and build deeper revenue intelligence capabilities, while also preparing for a Series A round within the next 12 to 18 months.
“With this round, they'll accelerate international scaling and go after enterprise clients. What excites us most is that the team understands how B2B sales is evolving in the AI era - and Demoboost is evolving with it. We're thrilled to support them as they scale globally and help shape what modern B2B sales looks like," explains Adam Bartkiewicz, Partner at Digital Ocean Ventures VC.
