Ghent-based BetterPic, which creates AI-driven professional photos and fashion imagery, has raised $2.5 million in a seed round co-led by Market One Capital and Shilling VC.
- Launched in 2023, BetterPic specializes in AI-powered photography solutions for both individuals and enterprises, combining cutting-edge artificial intelligence with real-world modeling expertise.
- BetterPic offers two core products: BetterPic, which allows users to generate high-quality professional headshots from just a few selfies, and BetterStudio, which produces enterprise-grade fashion photoshoots at a fraction of the traditional cost.
- The platform integrates AI with real models, creating Verified AI twins that comply with strict legal and ethical standards, giving brands and creators a scalable, compliant alternative to conventional photoshoots
- The technology works by processing user images and generating fully rendered, professional-quality outputs in minutes. For fashion brands, BetterStudio can reduce production time and costs by up to 100 times, eliminating the need for costly studios, photographers, and logistics, while maintaining a realistic human touch.
- Since its launch, the startup has grown, generating over $3 million in annual revenue within 18 months and producing more than 32 million professional photos for clients, including Fortune 500 companies.
Details of the deal
- The seed round was led by Luxembourg and Warsaw-based VC firm Market One Capital and Shilling VC, a €52 million early-stage venture capital fund, with support from business angels including Louis Jonckheere, Matthias Geeroms, Joris Van Der Gucht, AI agency Hyperson, and Severine Nijs.
"In MOC, we believe they can achieve 'Silicon Valley-level product' results with a limited capital investment, a testament to their focus on sustainable growth and customer success," claims Marcin Zabielski, Founder and Managing Partner at MOC.
- BetterPic will use the fresh $2.5 million funding to scale its recurring B2B offerings, expand BetterStudio and BetterPic, strengthen its vertically integrated ecosystem with BetterModels, and accelerate global growth while maintaining profitability and strong margins.
