Stockholm-based sponsorship analytics startup SponsWatch has raised $1.05 million in a seed funding round led by Node.vc, with support from Venrex. This funding round will enable the startup to expand its workforce and grow its presence in the Nordics.
- Established in 2021 by Mauricio Torres Leclerc, SponsWatch is an AI-powered platform that measures logotype exposure in sponsorships across video, image, audio, and text on TV, SVOD, social media, and websites.
- SponsWatch uses proprietary AI and machine learning to analyze content frame by frame, tracking and valuing logos across media. It provides data on exposure, placement, historical trends, and viewership, helping teams, leagues, and brands assess sponsorship impact.
- The company has seven employees and works with top sports organizations, including the Swedish Women’s Pro Hockey League, Swedish Table Tennis, and Dutch speed skating.
Details of the deal
- The seed round was led by node.vc, an early-stage venture capital firm based in Stockholm that backs tech startups, with Venrex also supporting the round. Venrex is an early-stage VC fund that invests between $1 million and $5 million in e-commerce, fashion, retail, internet, and software startups.
"We’re excited to announce our investment in SponsWatch and to partner with founder Mauricio Torres Leclerc as he builds the leading AI-powered sponsorship analytics platform. Our partner, Mårten Skogö, will be joining the board, reinforcing our commitment to long-term, hands-on support," node.vc's team, commented on LinkedIn.
- The fresh capital raised will be used by SponsWatch to expand its team and grow its presence, starting in the Nordics and expanding into Europe and the US.
