Barcelona-based e-commerce intelligence platform Shalion, which aids brands in making e-commerce decisions by leveraging actionable data and insights, has secured €5 million from Seaya Ventures. The investment will enable Shalion to launch an innovative retail media product in the US market.
- Established in 2019 by Valeria Bellani and Germán Loewe, Shalion develops a retail media closed-loop solution designed to achieve rapid and scaled business growth across the global digital shelf through tailored data collection and visualization.
- According to the startup, Shalion supplies data and insights to over 1,000 monitored retailers worldwide, more than 150 apps, and quick commerce platforms in around 60 countries. The company is trusted by several global brands, including Cosnova Beauty, L'Oréal, Nestlé, Wella, Heineken, and Henkel.
Details of the deal
- The fresh funding was backed by Seaya Ventures, a Madrid-based venture capital firm that manages €650 million in assets. Seaya Ventures has built a portfolio of 38 startups, made 93 investments, and recently closed a €300 million climate tech fund.
"We were very impressed by Germán's robust product and market vision. We are looking forward to supporting this amazing team revolutionizing the eCommerce intelligence space globally," Partner at Seaya Ventures, Aris, stated.
- Alongside the new investment, Shalion announced a strategic partnership with GroupM to enhance its commerce intelligence capabilities, further solidifying its position as a key player in the industry.
“We are incredibly excited to partner with Seaya Ventures. This investment is not just a testament to the hard work and dedication of our team but also an endorsement of our vision. With Seaya’s support, we are confident in our ability to transform the retail eCommerce sector and provide unparalleled insights to our clients," CEO of Shalion, Germán Loewe, commented.
- The capital raised will enable Shalion to launch its new retail media product in the US market. This product offers unparalleled data and aims to transform how agencies optimize their retail media strategies, enhancing the value they provide to clients.
