Amsterdam-based agritech startup Proba has secured €1 million in a seed funding round, led by Future Food Fund and Yield Lab Europe, with support from Value Factory Ventures, to accelerate decarbonization in the agri-food sector through insetting.
- Founded in 2022 by Rutger Beens and Sijbrand Tieleman, Proba helps agri-food companies reduce Scope 3 emissions through insetting.
- By developing verified insetting certificates, the firm enables supply chain participants to invest in their value chains and co-finance sustainable technologies like low-carbon fertilizers and precision farming. Proba ensures transparency through independent validation and tradeable certificates, turning sustainability efforts into financial value.
Details of the deal
- The seed round was led by Future Food Fund, a Dutch-based agrifood tech VC fund, and Yield Lab Europe, which has offices in Ireland, the Netherlands, and France, supporting early-stage European agrifoodtech companies, with continued support from Value Factory Ventures.
“Proba is a standout startup; real traction, real impact, and a business model that proves sustainability and protability can go hand in hand. We’re excited to be part of their journey," claims Daan Wilms van Kersbergen, Investment Director at Yield Lab Europe.
- The €1 million investment will help Proba scale its insetting services, expand operations, and enhance technology to support agri-food businesses in reducing emissions and financing sustainability projects at scale.
"With this investment, Proba is set to transform supply chains, turning sustainability into a benet for agri-food leaders worldwide. With the addition of two experienced agrifoodtech investors, we’re accelerating our mission to make insetting a standard tool for nancing sustainability," CEO and co-founder at Proba, Sijbrand Tieleman, commented in a press release.
