Paris-based e-commerce platform JUST, which simplifies shopping with a fast, smart, and social checkout to boost merchant revenues, has raised €8 million in a seed round led by BACKED VC, with participation from Daphni, Otium, and FJ Labs. The new capital will fuel JUST's European expansion.
- Founded in 2022 by Jeremy Pinto and Benjamin Cohen Aloro, JUST is a Paris-based e-commerce startup that transforms the shopping experience with a fast, smart, and social checkout solution.
- JUST partners with leading e-commerce platforms to offer fully customized digital solutions, simplifying the checkout process and driving higher conversion rates. The technology enables transactions across various channels, including social media, WhatsApp, and in-store.
- The startup claims its plug-and-play platform integrates marketing triggers to help merchants boost revenues and margins by 10-15%. With 1 million users and partnerships with 500 brands, JUST is transforming the e-commerce landscape.
Details of the deal
- The seed round was led by BACKED VC, a London-based venture capital firm that supports startups at the seed stage. With over 80 investments, BACKED VC invests across a range of sectors, including BioTech, Financial Services, Blockchain, and Advanced Manufacturing,
- The investment was also supported by several notable VC firms, including daphni, Otium, FJ Labs, Kima Ventures, Purple Tiny VC, and Material Ventures.
- The startup will use the funds to invest in technology, research and development (R&D), and hire key talent. This will help JUST strengthen its position in France, support its entry into the UK market, and begin its European expansion.
"This milestone fuels our mission to make online shopping simple, smart and social for the new generation of shoppers. We’re ready to expand across Europe—starting with the UK, the largest e-commerce market in the region," JUST's team, commented on LinkedIn.
