Bonn-based Pagent.ai has secured $900,000 in pre-seed funding, backed by HTGF, to further develop its AI-driven platform, which personalizes websites to optimize metrics like sales and signups.
- Founded in 2024 by Christopher Helf and Constantin Dißelkamp, Pagent.ai offers an AI-powered platform that integrates language models, marketing expertise, and Bayesian statistics to hyper-personalize web content.
- The platform automatically customizes website elements like text and images to optimize user engagement and key metrics like sales and signups. By automating the creation and real-time display of the most effective website variants, Pagent.ai eliminates the need for time-consuming A/B testing.
“Telecommunications and fashion e-commerce companies in particular are showing great interest in the automation solution. For any organization with an online presence, there is great potential in marketing automation with AI to better achieve their goals,” founder and CTO of pagent.ai, Christopher Helf, commented.
Details of the deal
- The investment was led by HTGF (High-Tech Gründerfonds), an early-stage investor in Germany and Europe, managing €2 billion in assets. The firm focuses on startups in deeptech, industrial tech, climate tech, digital tech, life sciences, and chemistry.
- The startup will use the funds to improve its AI, add new features like video and design optimization, and help scale the platform so that more businesses can personalize their marketing.
